JOB DESCRIPTION
| Position Title: | Marketing Manager |
| Reports to: | General Manager |
| Business Unit/ Department: | Fitness |
| JOB PURPOSE: To develop and implement Marketing & Communication Strategies in-line with the overall company objectives, and to ensure the various business units achieve their short & long terms business plans. |
| KEY ACCOUNTABILITIES | ||
| Description | Key Performance Indicators | |
| 1 Drive and support strategic plans to grow brand awareness and ensure the Marketing plan is conveyed clearly and unambiguously and bottom-line results are performed effectively. |
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| 2 Manage and deliver the marketing & communications plan using the entire marketing mix. |
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| 3 Undertake analysis of the competitive environment and consumer trends, reporting back to the business regularly on the results of the marketing & communications delivery and proactively implementing change where required. |
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| 4 Identify key business objectives and accordingly strategize short-term and long-term Marketing Strategies which maximize the utilization of the Marketing budget. |
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| 5 Manage the Marketing Department’s P&L and ensure that all forecasted budgets are met and adhered to. |
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| 6. Manage the standardization of communication tools within the business, through production quality control with the purpose of maintaining company standards and quality across all communication. |
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| 7. Develop and execute digital media strategies to effectively reach and engage target audiences, including social media, email marketing, and online advertising. | ||
| 8. Drive lead generation efforts through targeted marketing campaigns, optimized landing pages, and effective conversion strategies for each customer segment. | ||
| 9. Oversee CRM initiatives to enhance customer acquisition, retention, and loyalty, utilizing data-driven insights to personalize and optimize the customer journey for retail consumers, B2B clients. | ||
| EXPERIENCE & QUALIFICATION | ||
Minimum Qualification: Bachelor’s Degree in Marketing / MBA or Equivalent Experience. Minimum Experience: Over 5 years of experience in similar position and preferably in fitness field. | ||
| SKILLS, KNOWLEDGE & ABILITIES |
Job Specific: Organizational skills, Interpersonal skills, time Management, negotiation skills, Presentation skills, priority setting, project planning, self-Management, Conflict Management, Effective feedback, Influencing skills, problem solving, Social Media skills Generic Skills: Conceptual thinking, communication skills, proactivity, Strategist, leader Ideal Candidate:
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| FINANCIALS & DECISION MAKING AUTHORITY |
Financial Scope: Full responsibility of the Marketing budget and the division P&L. Reporting Staff: n/a Decision Making Authority: n/a |
| WORKING ENVIRONMENT & COMMUNICATION |
Working Environment: Office Environment and field based Internal Relationships: GM, Retail Operations Manager, Operations Manager, and all related Fitness team members. External Relationships: Agencies, Suppliers, customers, Malls & all related third parties. |
| APPROVALS | ||||
| Statements in this document are intended to reflect, in general, the duties and responsibilities of the position, but are not to be interpreted as totally inclusive. | ||||
| Accepted By: | ||||
| Signature | Date | |||
| Approved By: | ||||
| Signature | Date | |||
Specialization: Marketing
Education Type: No data
Education: No data
Experience: 5- 10
Nationality: No data