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• Develop, align and implement brand strategy to deliver category KPIs in alignment with the principal/supplier.

• Revenue & Volume Growth

• Work with internal cross functional teams (Sales, Finance, Logistics, operational team etc).

• Trade Spending ROI

• Responsible for management and control of promotion and trade marketing budgets.

• Market Share Growth

• Responsible to achieve targeted revenue, market share and P&L

• Lead all product related developments that are aligned cross-functionally.

• To maintain ageing inventory

within the targeted limit

• Masters Degree or equivalent
• Minimum 5-6 years of experience in FMCG Trade Marketing

• High analytic / data crunching skills
• Excellent in communication and presentation
• Excellent organizational skills
• Demonstrable aptitude in effective negotiating
• Familiarity with market research, data analysis and forecasting techniques
• Excellent knowledge of MS Office

Generic Skills: Conceptual thinking, Analytical Ability, Presentation Skills, Priority Setting, Problem Solving, Self-Management

Working Environment: Head Office & Stores

Internal Relationships: Marketing Manager, General Manager, Sales Manager, Key Account Managers, Channel Managers, Trade Marketing and Brand Managers, IT, HR, Sales Coordinator and Supply Chain Supervisors.

External Relationships: Principals / Suppliers, Key Account Head Office

Statements in this document are intended to reflect, in general, the duties and responsibilities of the position, but are not to be interpreted as totally inclusive.

By GM:_____________________________________________Signature ___________________