Develop a comprehensive e-commerce strategy to increase customer traffic and boost sales.
Collaborate with the marketing team and agencies to develop and execute online promotions and merchandising campaigns.
Manage the entire product catalog through visually accurate product descriptions, item codes, tags, prices, and product images.
Manage the end-to-end process of listing and updating products.
Optimize product categorization and sub-categorization for improved searchability and user experience.
Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements.
Conduct frequent website, mobile and APIs audits to ensure that the product information, category listing, product visibility and CTA is accurate and has optimal search effectiveness.
Ensures effective ‘in season’ management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance).
Stay updated on industry trends, best practices, and emerging technologies in e-commerce and web management, identifying opportunities for improvement and innovation.
Oversee CRM marketing campaigns and manage the rewards program to enhance engagement.
