Job Title: Marketing Manager
Job Purpose:
Marketing Manager responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
Marketing Manager assists the marketing team in daily marketing activities. Supports the marketing director in carrying out various strategies and tasks. Compiles, analyses, and reports marketing data. Helps maintain distributor’s relationship.
Job Duties:
- Works under the direction of a marketing director to help reach the company's marketing goals and objectives.
- Coordinate with the distributor’s sales and brand managers in developing a marketing plan and budget.
- Recommend creative and cost-effective promotional activities.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Coordinating with agencies to develop creative strategies and media buying plans.
- Understanding of developing and managing the corporate identity.
- Conduct product displays and trade shows to promote brand awareness among consumers.
- Assist in designing and developing marketing collaterals and promotional materials.
- Maintain customer relationship programs and track customer satisfaction.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Generate sales and marketing reports to management.
- Research market trends, demographics, pricing strategies, and other relevant information that helps managers and directors develop marketing plans.
- Creates graphs, reports, and detailed data analysis using computer software.
- Provides fact-checking, copy-editing, and formatting assistance while creating mailers, brochures, website content, and other promotional materials.
- Manage events hosted by the company's marketing department.
- Updating and maintaining the marketing department's documentation and databases.
- Evaluate the current marketing program and recommend improvements.
- Stay updated with the latest marketing trends and competitor activities.
- Responsible for planning and implementing sponsorship and partner activities for the business, including general company sponsorship and partner activity.
- Responsible for the co-planning, development, and management of sponsorship strategy (working with the marketing team) and for the day-to-day management of sponsorship activity and activation.
Skills and Qualifications:
A degree in marketing
Proven experience of a minimum of 10 years in the marketing function and 5 years as a marketing manager in the automotive industry.
Minimum 3 years of experience in working with OEM.
Personable, presentable, and articulate.
Effective project management skills
Sound understanding of marketing principles.
Strong copywriting skills and the ability to communicate complex ideas.
Good knowledge of market research techniques and databases
Strong administration and organizational skills.
